Country Music: It’s not just for people any more. Corporate sponsors’ cash sings to country music
We all know how Country Music is gaining listenership, resisting the downward pressure of CD sales and increasing download sales… about 25% during the past year, far more than any other major genre. But it may surprise some to learn how major companies have found that it can increase product sales.
Big example: The Clorox Company. With Kingsford, its No. 1 charcoal brand, losing ground as gas grills began to dominate backyard barbecues, the Fortune 500 conglomerate searched for ways to lure consumers back to old-fashioned briquettes.Wooed by a Nashville-based company, California-based Clorox ultimately decided to hitch both of its barbecue-related brands, Kingsford Charcoal and KC Barbecue Sauce, to multiplatinum-selling country artist Tim McGraw.
Read more via Corporate sponsors’ cash sings to country music industry | tennessean.com | The Tennessean.
i like to write the words. i jut can’t write music love to sing. thank you, penny barnette
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